About Sierato
About Sierato
Artist · Craftsman · Creative Director · Influencer · Videographer
Sierato, born Cory Bailey, is a multidisciplinary artist, creative director, and the founder of Artisan Echelon. With over a decade of professional experience, he is widely recognized for producing museum-level, hand-painted custom sneakers that merge fine art, storytelling, and contemporary sneaker culture.
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Craftsmanship Rooted in Fine Art

A former tattoo artist and lifelong designer, Sierato’s creative foundation is rooted in precision, durability, and craftsmanship. That background directly informs his approach to sneaker customization—where every line, color blend, and finish is executed with the same discipline and permanence expected of tattooing and fine art.
This philosophy ensures each custom sneaker is not only visually striking, but structurally sound and built for long-term wear.
Signature Style & Creative Vision

Sierato’s work spans professional athletes, musicians, entertainers, brands, and private collectors worldwide. His designs range from intricate anime portraits and athlete tributes to sports, pop culture, and original freestyle concepts.
He is widely known for signature visual styles including Galaxy Drip, Candy Drip, and Air Max Drip—distinctive aesthetics emphasizing motion, depth, and bold color theory. These styles have helped define modern sneaker art and are recognized across social media, YouTube, and international press.
Every pair is painted entirely by hand using industry-trusted materials and sealed with professional protective finishes to ensure durability without sacrificing artistic integrity.
Experience Beyond Custom Sneakers

Beyond footwear, Sierato operates as a full-scale creative professional. He has led digital media systems, brand strategy, and creative operations for startups, athletes, and major platforms—serving as a Digital Media Manager and Creative Operations Lead while continuing to build his own brands.
His experience spans video production, live events, e-commerce, merchandising, and content infrastructure, allowing him to approach every project with both artistic vision and operational precision.
His work has generated millions of views across platforms and has been featured on social media, YouTube, and television.
The Artisan Echelon Standard

Artisan Echelon was founded to deliver a professional, transparent, and premium experience for clients seeking authentic custom sneaker art—without shortcuts, templates, or mass production.
Every project is treated as a true one-of-one commission and is priced based on design complexity, labor, and materials. Clear communication, realistic timelines, and detail-driven execution are core to every client experience.
Continuing the Craft

Today, Sierato continues to push the boundaries of sneaker customization while offering professional services including custom sneaker painting, restoration, cleaning, protective finishes, and premium one-of-one commissions.
Each piece reflects a commitment to craftsmanship, originality, and long-term quality—designed not just to be worn, but to be collected, displayed, and remembered.
Start a Custom Project
If you are seeking museum-level custom sneaker art or professional sneaker services, inquiries begin through a formal booking process to ensure accuracy, transparency, and availability.
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